Barclays, which has lent its name to the Premier League since 2001, today became the latest global brand to signal a wide ranging review of its sponsorship priorities. The company, currently in the second season of a £66m three-year deal, said it would conduct a review of all its sponsorship properties in 2009.
Libby Chambers, Barclays Global Retail and Commercial Banking chief marketing officer, said the Premier League deal was "very much" part of the review, which will also take in its sponsorship of the Scottish Open and Singapore Open in golf, the Barclays Churchill Cup in rugby union and the Barclays Dubai Tennis Tournament.
"There will be a thorough review of our sponsorships to make sure that we are getting a strong return on investment across the board," Chambers told the trade magazine Marketing Week.
Tags: Sports | Soccer | Manchester | -sponsors | football sponsorship
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